Selected work
I have worked with 100+ clients over 14 years as a freelancer.
Here are a few recent highlights and selected projects.
Contributed to ~106% YoY revenue growth, as part of a Growth squad optimising onboarding, cancellation and reactivation flows.
By creating a new flow for users to self-serve i helped reduced customer support tickets by 5.6% (360+ conversations a month), saving an estimated ~£100k annually.
Helped scale paid subscriptions by 42%+ through strategic design thinking and high-impact execution across key subscription touchpoints.
Owned the full design process for a key screen reducing friction and driving a $0.23 increase in LTV in just one sprint.
The no B.S. money app that helps 4+ million millennials budget better, build credit, and escape their overdraft.
UX Design, UI Design, Ai Design, User interviews, Native app
Cleo Ai
Flower subscription service delivering seasonal and sustainable flowers across the UK.
UX Design, UI Design, User interviews, Responsive website, Mobile first.
Freddie’s Flowers
Booking platform for Google’s pop-up stores offering support, workshops and events.
UX Design, UI Design, Material Design, Responsive website
Coming soon
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Coming soon .
Onboarding design for Web3 Metaverse, uniting nature lovers around the world in order to co-create system change.
UX Design, Web3, Metaverse
The Bioverse
Resolute Asset Management
Real estate SaaS product managing 163,500 properties in 10 countries and worth €52 billion.
UX Design, UI Design, Software Design, Material Design, Saas, Infographics
Christmas shopping and wishlist app for Argos.
UX Design, UI Design, Native app, Ecommerce
Argos
Activity app helping new university students feel a sense of belonging and community in their new city.
App Design, UX Design, UI Design, Logo Design, Branding
Activitree
An uber-like app but for doctors. Arrange for a GP to visit you at home or at work.
⭐ App design featured in Design Week.
UX Design, UI Design, Native App
GPDQ
Coming soon
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Coming soon .
Online marketplace selling original artwork and connecting customers directly with artists.
Logo design, Branding, UX Design, UI Design, Responsive Website, User Testing, Ecommerce
Artfinder
Email design for major British multinational retailer Marks & Spencer.
Email Design
Marks & Spencer
Booking platform for the world’s best vacation rentals, holiday homes, short term lets and Airbnbs.
Consultancy, UX Design, Design Audit, Responsive Website, Ecommerce
The Plum Guide
Helping homeowners automatically switch you to the best energy deal.
UX Design, UI Design, Responsive website
Switchd
Funded by Nationwide Greenscore helps home owners switch to reusable energy.
UX Design, UI Design, Responsive website
Greenscore
User experience consultancy, community facilitation and interior design for award winning coliving and coworking space.
UX Design, Consultancy, Facilitation