Cathay Pacific is a client belonging to the award winning London agency Digitas LBi. I was asked by LBi to join an experienced team of UI and UX designers, as a Senior Designer to contribute on the execution of Cathay Pacific’s new responsive website and mobile app during the companies rebrand. Working closely with a UX designer and Art Director my main focus was to solely work on the UI of the new booking flow. Clear, personal and light were clear directions given by the client.
Cathay Pacific is considered the ‘World’s Best Airline’ with warmth and graceful hospitality at the core of their service. With its head office based in Hong Kong, myself and the rest of the London team had to communicate on a daily basis over Skype and Google Hangouts during the design process.