CoutureLab is an online marketplace providing luxury products, made by skilled artisans and craftsmen from all over the world, and was founded by Carmen Busquets, a major investor of Net-A-Porter.com. The company’s aim is to promote the story behind each product, introducing the customer to the maker, as well as the craftsmanship and skills involved. Carmen’s vision is to encourage customers to invest in quality products that will last ‘beyond seasons and trends.’
I was asked to work on the companies relaunch, while working closely with the companies CEO, COO, editorial and development team. The project consisted of designing new branding and a redesign of the whole website, to attract style conscious and discerning customers. I was also responsible for managing all the companies design assets including email marketing designs, photography style guides, micro sites for partnerships, presentations, business plans, bespoke lookbooks for private clients and also assisting the photography team.